Where we are on defining the category
Led by Tiff
The failure is silent — no error, no warning, no dashboard turning red.
The machines that decide whether your site qualifies are multiplying. None of them announce when they fail. The site simply doesn't qualify — and nobody inside the business knows why.
Prerender sits in the exchange — not on the site, not on the crawler, between them.
(working name) — the category that names this layer. Steps 1–3 today. Steps 4–5 where the platform grows. SEO tools work at 4–5 — on content we've already made accessible.
Agency search starts now — I want this room's input on the criteria before the brief goes out.
What does the name need to do — and what would make it wrong?
Three phases — not a product roadmap, a commercial story.
Four months into an eighteen-month window. The question is what we can claim at each gate.
Two things decided. Three still open. We close all three before we leave tomorrow.